Own a CORE+ studio


Ever wondered what it would be like to open your own business?  Being your own boss is the new great Australian dream, and we get it.  Boy, do we get it.  That’s why we make owning a CORE+ studio achievable for you: it’s a proven class-based fitness studio model with a huge following, that comes set up for success, and ongoing partnership support from us.  We want to work with inspiring, like-minded people who want to take control of their life and help others in the process.


“Health-conscious people, particularly urban women, have flocked to group fitness classes, driving demand upwards” IBISWorld.

The health and fitness industry is one of Australia’s (and the world’s) fastest growing consumer segments.  The industry in Australia is currently worth $2.6bn per annum and continues to grow as the emphasis on good health and wellbeing increases.

Our unique position within the industry, focusing solely on group fusion fitness classes, plus our ongoing commitment to innovation, sees CORE+ studios well placed to capitalise on this fantastic growth story.


The CORE+ fusion fitness movement is a fresh perspective on exercise, and the response has been nothing short of amazing. We create multi-faceted fitness and wellbeing experience like no other, and you simply won’t find classes quite like ours anywhere else.

We’re constantly working hard to innovate and evolve our class formats to ensure that we stay ahead of global fitness and wellbeing trends.

Owning a CORE+ studio is a rewarding experience, enabling your job and healthy lifestyle to naturally intertwine.  And, by being part of a franchise network, you’ll benefit from the experience of our knowledgeable and passionate support crew. From the outset, we’ll be right there alongside you.

We’ve got the model, we’ve got the numbers, we’ve got the support crew and we’ve got the marketing covered.  You bring the passion and commitment, and let’s do this!


Amy’s passion for health and fitness and her energy and enthusiasm is nothing short of contagious. Amy was inspired to create CORE+ Hot Pilates back in 2015 after noticing the way people were exercising began to change.  Her vision for CORE+ was to create an upbeat fusion fitness class that combined the best elements of pilates exercises, resistance training and functional movement.

With an undeniable love for this newfound form of fusion exercise and wanting to share this with others, Amy re-branded Malvern East to become the first dedicated CORE+ studio. Another location followed shortly after and now Amy is passionate about sharing her 10+ years of industry experience with others. Her focus is on working with franchise partners to bring the CORE+ experience to new studio locations, and developing the CORE+ instructor training programme to create a team of the very best instructors.


Depending on your location, territory and available floor space we have two- and three-room flagship studio formats available.

Two- or three-room studio spaces that incorporate reformer pilates and group/mat classes. Additional amenities include reception/lounge area, male and female changerooms, shower facilities and lockers.
Investment range: $190k – $350k

The initial investment may vary depending on the size & scope of your studio’s fit out requirements.


Be one of the first to claim a large exclusive territory! We have a number of available locations offering a huge client base:
– Doncaster
– Geelong
– Glen Waverley
– Ivanhoe
– Knox City / Wantirna South
– Moorabbin
– Mornington
– Ringwood
– Williamstown
– Windsor

Got another suburb in mind that just has to have a CORE+ studio?  Let’s chat.  Get in touch below.